How You Can Quickly Turn A LOT

Of Visitors Into Subscribers Using

A Little Known But Thoughtful Technique,

With This Easy To Use Plugin…

From: Darren Robinsen

 

Dear Entrepreneur,

It’s a well known tried and tested FACT that building your mailing list is one of the most important things you can do for your business.

Some marketers will tell you that the size of your mailing list is directly related to the size of your business. The bigger the list, the bigger the profits.

How would you like to…

• Grab visitors and turn them into prospects
• Build your mailing list at a rate of at least 3 in 10 visitors
• Get your prospects on your side instead of against you
• Increase your sales
• Increase your profits

If you think about the statement above, it’s perfectly true. No mailing list, or a very small one, and you’re just not going to be very successful.

A bigger list DEFINITELY gives you an advantage when launching a new product or promoting someone elses as an affiliate. It’s simple maths.

The more people that get to hear about your offers, the more will buy.

It’s All About Attention

The biggest problem nowadays is getting people’s attention. Something that worked 6 months ago just doesn’t work as well now because people are used to it and pay no attention any more.

This is especially true with popups and popovers.

I don’t know about you but when I hit a web page and a popover appears, the first thing I do is look for the close button. I don’t even read the offers any more as I feel a popover to be intrusive and outside the “path” I set myself.

So I got to thinking that if I felt that way, then so must a lot of other people too.

Then I got really thinking…

What would get me to pay attention to popovers again?

After a lot of thought I realised it was the intrusive nature of them that was the problem.

I wanted to read the content of the sales page and find out what the site was all about before I could even make any kind of a decision about an offer via a popover, or whether to join a mailing list in return for a freebie.

If the popover came later, when I had an idea of what the site was about and my interest was piqued, then there’s would be a good chance I would actively want to sign up to a mailing list, just to learn more about the product and site.

The Problem…

Well, I said it was all about attention didn’t I?

If you’ve been in marketing for any length of time then you’ll know that the average time a visitor spends on a site is SEVEN seconds!

If they don’t see anything that interests them in that first few seconds, they’re gone. You’ve lost them forever.

On the one hand you need to act FAST to grab a visitors attention, but on the other you don’t want to trigger their “Where’s the close button?” reaction, and earn their instant disdain.

The technique of list building is good, but it just needs a little bit of consideration added to it for those people like myself who are jaded with the whole popover process.

There’s the problem, and I got to thinking what could be done about it.

The Answer Is Choice…

When you add the psychology of the situation into the mix, then the answer becomes fairly obvious. You give people an extra choice.

Normally you wouldn’t want to do this. Any marketer will tell you that on any page, you only give the reader ONE choice.

Sign up… Dont sign up.

Buy… Don’t buy.

Take the upsell… Don’t take the upsell.

Each page leads the reader by a series of choices to the end of the transaction. You should never normally give people more than one choice because most of them faced with the task of working out what the best choice to make is, won’t make any choice at all.

But here I think is a true exception, and what was needed was a method of delaying the choice for those people who aren’t ready to make one that’s favourable to you.

State Of The Art…

At the moment, most popovers will appear every single time you visit a web site, whether you’ve taken the offer and signed up to the list or not.

It’s stupid and it’s annoying. You begin to think that the site owner is stupid for asking for something you’ve already said yes or no to.

Yet it’s a simple thing to fix. Just set a cookie on the visitors browser depending on what decision they made.

If they took the offer, you set a cookie so the popover doesn’t reappear. If they didn’t take the offer, then you show it to them again the next time they visit.

Yeah, that’s going in the right direction, but it can still be annoying to see the same popover every time you visit a site, just because you didn’t sign up. If you’ve gone back to the site a second or third time, it’s very likely you’re interested, but not enough to commit your name and email address just yet.

Phew, it’s harder than you think to come up with something ideal that will please everybody, and still attain your goal of signing up.

Clever But Simple

But eventually I did it. I thought and thought about what I’d find acceptable from a popover and eventually I got there.

The method is simple, it works, it’s just as effective as a regular popover, and it stops people dead in their tracks and gets them to make that yes / no decision without annoying them.

In fact I showed it to a couple of people and they said they really liked it as it made them actually stop and read the offer without triggering their “Where’s the close button?” reaction.

In fact, they said it even made them feel like they were missing out on something by NOT doing what I wanted them to do. Now there’s a bonus effect I hadn’t thought of when I came up with this.

Did you know that people will do more to prevent the loss of something than they will to actually gain? Amazing but true. It’s called the scarcity principle, or “When it’s gone, it’s gone.”

This method engages the scarcity principle and engages the visitor in a way that raises their concern that they’re going to lose out if they’re not careful.

Introducing Your PopinBuddy…

PopinBuddy is a WordPress plugin that creates popovers with a difference.

Instead of the usual choice of taking the offer or closing the popover (only to see it again next visit), it gives your visitors the immediate choice of either saying “Don’t EVER Bother Me Again” or “I Might Be Interested, Ask Me Again Later”.

When they choose, the plugin sets a cookie depending on what they’ve asked for, and gives them a little message to confirm their choice.

If they chose not to be bothered again, then they won’t be. But I’ve found that it’s more likely that they don’t want to make such a FINAL decision, and they would rather put it off until later.

You as the admin can configure a number of things, like the HTML that goes in the popover, the text on the buttons, the delay before the popover appears and so on.

It’s an incredibly powerful alternative to the dumb popovers you usually see in use, and it works just as well as the dumb ones and then surpasses them because it considers the more seasoned visitors to your site. And it’s FAR better because it kills dead that natural instinct so many people now have to immediately close any popovers no matter what the offer is for.

Win-Win

Your visitors win because you’re treating them with more consideration. And YOU win for the exact same reason.

Imagine that. They’re far more likely to respect you if you immediately prove you respect them.

There are a lot of subtleties in all this, just think about how YOU’D feel if you had a choice of delaying that final decision, and how you’d feel about the site owner that gave you that choice. Favourably?

It’s a perfect win-win.

Isn’t that great? Don’t you just love it when that happens?

Order Now

Don’t wimp out. This is a great opportunity to prove to your visitors that you care and indicates that you’re not just going to send “spray and prey” emails to them.

Take advantage of my current good mood and grab PopinBuddy now while you can at this bargain basement price. After I’ve hit my target 200 sales, the price WILL go up.

Having said that, PopinBuddy is good at any price, so you probably won’t mind paying double the price you see today.

I think that’s fair warning, don’t you?

$17

-Darren Robinsen

P.S. PopinBuddy is an easy to use WordPress plugin that you can quickly use to replace your old “dumb” popovers.

P.P.S. PopinBuddy will give you a competitive advantage by re-capturing those seasoned visitors you would normally have lost.

P.P.P.S. There’s a 100% 30-day money back guarantee so you have nothing to lose and everything to gain.